Content strategy services
People are confusing, but business growth shouldn’t be a mystery. A solid content strategy changes everything.
Using our proven frameworks and systems, we’ll work together to develop a content strategy and roadmap that’s a perfect fit for your audience and your business goals.
Get content clarity
You don’t just want content.
You want increased revenue, higher adoption and retention, and to build trust with customers and prospects.
Your business needs all those things, and helpful, expert-level content is a foundational piece of all of it. But you can’t just cross your fingers and hope your content does the trick.
Our content strategy services will move you from uncertainty to clarity.
We start by getting to know your business goals, your priorities, and your audience. We then dive deep into customer interviews, audience and keyword research, content audits, and whatever else is needed to give you a rock-solid content strategy tailored to your business and your customers.
You get the confidence you’ll have the right content for each stage in your customers’ journey.
Content Check-up
Perfect for: Anyone who needs content clarity
Why: This one-off engagement is about understanding your business, your customers, and your existing content to optimize everything and ensure you’ve got a solid plan.
Outcome: Clarity on what’s working (and what isn’t) and a clear plan to improve.
Assets: You’ll get expert feedback and coaching on our live one hour call, then we’ll pull together a high-level readout, content strategy, and roadmap for your next 3-6 months of content.
Content strategy packages
Content Audit & Strategic Alignment
Perfect for: Early-stage and founder led CX startups
Why: You’re too busy to build out your content strategy and operation, but you know you need one — and the sooner you start, the better.
Outcome: A sound content strategy and a clear plan you can run with (and we’ll help you execute it, if needed).
Assets: The content strategy you need to drive your next stage of growth, a clear plan to execute, recommended analytics, operational advice, and more. This package also includes ongoing quarterly calls to review performance and adjust the plan.
Strategy as a Service
Perfect for: CX SaaS and BPO companies
Why: You need to build out a full content marketing engine, but you don’t have the budget to hire full-time.
Outcome: A well-oiled content marketing machine that delivers on your growth goals.
Assets: This package essentially gives you a fractional Head of Content. You’ll get up to 20 hours of time per month to use as needed on things like content and channel analysis, content strategy, brainstorming, working sessions, scalable operations and tooling, editorial guidelines, and copywriting.