Expert-driven content writing for CX SaaS and BPO companies
What will expert CX content writing do for you?
Drive new traffic & leads
Building a library of expert CX content that highlights your ICP’s pain points and challenges — and shows how your product solves them — generates insights for your business.
Engaging, SEO-optimized content gets you into the conversation and builds your brand awareness.
Increase engagement
Content marketing isn’t just to bring in new customers. It also engages your existing customer base, helps them succeed, and ultimately enables them to get more value from your product.
Expert-driven content increases engagement and retention by unlocking better customer outcomes.
Grow revenue
Traffic is a vanity metric…unless you’re able to convert that traffic into more paying customers. By addressing objections and highlighting customer success stories, you’ll increase conversion rates and add new revenue.
Expert CX content shows your customers you get them, creating connections and driving buying decisions.
Build trust with your prospects (and your customers)
How do you build trust with a large audience?
Everyone is flooded with sales pitches, cold outreach emails, and marketing messages. It’s nonstop.
Building trust doesn’t happen overnight. It’s an ongoing effort — one where you need to show your expertise, solve meaningful problems, and keep your promises…over, and over, and over.
Keyword and audience research tools can point you in the right direction, but they can’t get you all the way there. Everyone’s using them — so what will make your brand different?
How will your CX brand stand out from the crowd?
Here’s the solution:
Expert-driven content.
When the people writing your content are subject matter experts — CX leaders with years of experience across many industries — they don’t need to guess what your customers care about. Heck, they are the people you’re trying to reach.
Relying on generic content marketing is like an English speaker trying to sell to a crowd that only speaks Arabic. You’ll close a sale here or there, but not many. And never reliably.
When you rely on expert CX content writers, they’re already fluent in your prospects’ natural language.
How we can help
Blog posts
We write about customer experience topics of all kinds, from customer service to customer success to onboarding. Given our team’s deep CX experience, you’ll get expert-level and SEO-optimized blog posts, with lots of product tie-ins to show how your product solves CX pain points.
Our team has a massive network of expert sources, and you’ll get unique quotes and real-world stories that will make readers stop and say, “Dang. It’s like they’re reading my mail.”
Case studies
Making a purchase decision can be scary, especially when you’re a CX leader trying to scale a team on a tight budget.
Proving that your product delivers on all the promises your marketing makes it the easiest way to give prospects the confidence they need to click “Sign up.”
We’ve written dozens of case studies for CX companies and BPOs, and we’ll help you show your customers they can trust you to deliver.
Other content
Modern businesses run on content.
From sales collateral and knowledge base content to ebooks and lead magnets, we’re here to help you consistently connect with CX leaders — whatever shape that might take.
If you’re working on a unique project, contact us and let’s chat about how we can help take it from idea to reality.
Here’s where you may have seen our stuff…
What is support-driven growth? Boosting revenue with customer service (for Klaus [now Zendesk AI])
Presales best practices (for Dock)
Why great customer service isn’t just important, it’s a necessity (for Help Scout)
Chatbots vs conversational AI: understanding the difference (for Help Scout)
How to get customer insights from support requests (for Klaus [now Zendesk QA])
What is feedback analytics? A guide to getting started (for Kapiche)
8 ways to implement proactive self-service in customer support (for Swifteq)
Customer feedback tools: should you build or buy? (for Nicereply)
Building an exceptional company culture (for Peak Support)
How to organize and structure a customer service team (for Tettra)
5 things customer support reps wish you knew (for Zapier)
The modern guide to chat support (for Freshdesk)